Hair & Scalp Benefits

  • Increases the overall health of hair by 90%
  • Helps resist humidity which will allow you to improve and gain control of your hair.
  • Reduces the need for chemicals
  • Controls dandruff 
  • Increases strength
  • Promotes hair growth

Product Benefits

  • No artificial fragrances
  • No artificial coloring
  • Not animal tested 




We take pride in formulating the best hair care products for you.  Below is the entire list of ingredients we use



  • flaxseed
  • bergamot
  • ginger
  • jojoba oil
  • rosemary
  • sage
  • aloe vera
  • lanolin
  • milk and egg protein
  • water
  • tea tree
  • olive oil
  • wheat protein
  • silk protein
  • honey
  • pathenol
  • lanolin
  • molasses
  • cornstarch 
  • apple cider vinegar
  • burdock
  • lavendar
  • shea butter
  • glycerine
  • vegetable glycerine
  • wheat protein
  • basil
  • bananas
  • coconut oil
  • oregano
  • ginger
  • citric
  • Cocamidopropyl Betaine (light cleansing agent)
  • cetearyl (moisturizer)
  • Cocoamide DEA (light sudsing agent) 


The benefits of E’TAE can go a long way and with a very simple process. It’s an effective product line that was specifically designed to allow you to improve and gain control of your hair. Normally, a variety of products containing harsh chemicals are used to tame and maintain hair, still leaving hair in an unsatisfactory state. E'TAE has the ability to transform hair for the better leaving you with a balanced scalp and beautiful, healthy hair.

Natural Hair

Hair that's in a natural state can become hard to manage because of its wavy, coil-type pattern. Certain shampoos and conditioners that do not contain enough moisture can make hair harder to comb, blow dry, and style. E'TAE Products will make the process easier, allowing you to manage your hair in its natural state.

Relaxed Hair

Overtime, hair may become dry and brittle which can lead to hair loss or breakage. During the relaxing/perming process both the hair and scalp lose moisture, and are stripped of their nutrients. E'TAE Products restores moisture and replaces vitamins that are essential to maintaining a healthy head of hair.

Transitioning Hair

Hair that is transitioning from relaxed to natural hair may be difficult to manage due to the difference in the hair strands. Depending on hair textures, some hair may experience breakage because the natural hair is stronger than the weakened relaxed hair. You can eliminate this unhealthy process with E'TAE, due to its high moisture content that will strengthen and balance the hair textures.


E’TAE Natural Products are formulated with over 20 natural, high-grade ingredients. In order for hair to maintain its health and strength through styling, it is important to restore protein, potassium, calcium, and iron back into the hair.  Our products contain all of these nutrients. We use a very mild detergent (derived from coconut oil) in our shampoo that cleanses gently but thoroughly without stripping the hair. Natural humectants are added to absorb directly into the hair, leaving pure moisture and a natural shine.
Our goal is to formulate our products according to the needs of both the hair and scalp, which will make a difference in the life of your hair. We do not imitate other products for their smell, feel, and texture; instead, we customize our line to serve a purpose.

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