E’TAE Products is a hair product line infused with 20 natural ingredients. It’s designed to improve hair for women, men, teens, kids and babies. Our products work for all hair textures and types including:

  • Natural
  • Relaxed
  • Transitioning
  • Color treated

E’TAE Products are great for all hair styles including:

  • Curling
  • Flat ironing
  • Wash and Go's
  • Locs
  • Fros
  • Twistouts
  • Braid sets
  • Buns
  • Ponytails
  • Shortcuts
  • Weaves
  • Weave leaveout


E’TAE Products WILL NOT straighten hair strands or change the hair's curl pattern or texture.

  • NOTE- If you choose to apply heat to your hair, such as blow drying or flat ironing, there is a risk for heat damage. Use caution when applying heat to hair, so curl patterns will not become permanently straight or damaged.


  • When using E’TAE for heat styling, straight hairstyles can last for weeks until you choose to shampoo your hair again.